Privacy Policy

Effective Date: September 1, 2026

Entity: EPmarketing HB, operating as Leadiqo

Website: leadiqo.io

1. Overview

Leadiqo is committed to protecting the privacy of everyone who visits our website or reaches out to us. This Privacy Policy explains what data we collect, why we collect it, and how we handle it.


We are based in Sweden and this Policy is written in compliance with the EU General Data Protection Regulation (GDPR). By using our website, you agree to the practices described below.

2. What Data We Collect

We only collect data that is necessary to operate our website, respond to enquiries, and evaluate applications for our services. This includes:

  • Information you provide directly: Your name, email address, business name, and business address when you submit a contact form or apply for our free pilot campaign

  • Business information you provide as part of a pilot campaign application, such as a description of your company, target geographic markets, target industries, target company revenue and headcount, your prospects' goals and challenges, case studies or quantifiable results, existing lead magnets or offers, common objections you encounter, and your campaign objectives

  • Any additional information you choose to share in written communications with us


Automatically collected information:

  • Basic analytics data such as pages visited, time on site, and device/browser type (via our website platform, Framer)

  • IP address and session data used solely to maintain site functionality and measure performance


We do not collect sensitive personal data (health, financial, political, or similar), and we do not operate a newsletter or run any subscriber lists.

3. How We Use Your Data

We use the data we collect only for the following purposes:

  • To respond to your enquiry or booking request

  • To evaluate applications for our free pilot campaign and assess fit for our services

  • To include you in our own outbound communications regarding our services; you may opt out at any time, in any form and through any channel you choose, and we will honor all such requests

  • To schedule and conduct strategy calls

  • To communicate with you as a prospective or active client

  • To maintain basic records of business interactions

  • To understand how our website is being used so we can improve it


We never sell, rent, or share your personal data with third parties for commercial or marketing purposes.

4. Legal Basis for Processing (GDPR)

Where GDPR applies, we process your personal data under one or more of the following legal bases:

  • Legitimate Interest: processing necessary to conduct our business, respond to inbound enquiries, evaluate pilot campaign applications, and send relevant outbound communications about our services, subject to your right to opt out at any time

  • Contractual Necessity: processing required to fulfil an engagement or service agreement with you

  • Consent: where you have actively provided your information (e.g. by submitting a booking form or pilot campaign application)

  • Legal Obligation: where processing is required by law or regulatory authority

5. Data Retention

We retain your data only for as long as is necessary:

  • Enquiry, booking, and pilot campaign application data: up to 24 months from initial contact or last interaction, whichever is later. Data is deleted immediately upon a valid opt-out request, regardless of this timeframe.

  • Client and contract records: up to 7 years from project completion, in line with Swedish accounting law

  • Analytics data: retained in aggregated, anonymised form in line with our analytics provider's policy


When data is no longer required, it is deleted or anonymised.

6. Data Sharing

We do not sell or trade your data. We may share limited data with:


Service providers that support our website, forms, internal communications, and correspondence (such as our website platform, cloud infrastructure, messaging tools, and AI-assisted communication tools), which process data on our behalf as data processors


Legal or regulatory authorities if required by law


Any third-party tools we use are selected for their GDPR compliance and data is shared only to the extent necessary for the service they provide. We do not use these tools to make automated decisions about you.

7. Business Transfers

If Leadiqo (EPmarketing HB) is involved in a merger, acquisition, restructuring, or sale of business assets — including any future transfer of the business to a different registered entity — personal data may be transferred as part of that transaction. We will ensure any new entity remains bound by the commitments in this Privacy Policy.

8. International Data Transfers

Some of our tools (such as our website platform) may store or process data outside the EEA. Where this is the case, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or equivalent mechanisms recognised under GDPR.

9. Cookies and Analytics

Our website uses standard analytics tools provided by our hosting platform (Framer) to track basic usage data. These tools may use cookies or similar technologies. You can control or disable cookies through your browser settings. Some cookies may be essential for the site to function correctly and cannot be disabled.

10. Data Security

We take reasonable precautions to protect the data we hold, including:

  • Encrypted data transmission (SSL/TLS)

  • Restricted access to personal data within our team

  • Use of reputable, GDPR-compliant third-party platforms


No system is completely secure, but we take data protection seriously and keep our practices under regular review.

11. Your Rights

Under GDPR and applicable Swedish law, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your data ('right to be forgotten')

  • Object to or restrict how we process your data

  • Receive your data in a portable, machine-readable format

  • Withdraw consent at any time (where processing is consent-based)


If a request is manifestly unfounded, repetitive, or excessive, we may charge a reasonable fee to cover administrative costs, or decline to act on it. We may also ask you to verify your identity before fulfilling any request, to ensure we do not disclose or delete data at the request of someone who is not entitled to it.


To exercise any of these rights, contact us at the address below. We will try to respond within 30 days.

12. Children's Privacy

Our website and services are directed exclusively at business professionals and adults. We do not knowingly collect data from anyone under the age of 18.

13. Changes to This Policy

We may update this Policy from time to time. Any changes will be posted on this page with a revised effective date. Continued use of our website after an update constitutes acceptance of the revised Policy.

14. Contact

For any privacy-related questions or data requests, contact:

Leadiqo (EPmarketing HB)

Email: team@leadiqo.io

Website: leadiqo.io